In Our MindCrawford Kreative Media Group (CKMG) identifies three core values that drive the mission:
Beyond that, the cultivators of CKMG seek to incorporate their personal philosophy that, "our kreative environment is who we are, it is what we do, and we live by what we do." Both in management and decision-making structures, CKMG utilizes a collaborative method bringing the heads of each company together as a team to make decisions about the current state, and future of, CKMG and its companies. Visions and innovative ideas are discussed using the three core values as a guide. Synergy, defined as the simultaneous joint action of separate parties which, together, have greater total effect than the sum of their individual effects, is the goal. Technology and the digital world is used to connect company heads to CKMG and to each other. CKMG is introducing the Nomadic Corporation, a model of business that allows for fluidity and freedom of movement through digital methods, escaping from the confinement of an office. By becoming a part of CKMG, companies have access to each other and to social capital that will advance independent companies in their mission, and these companies, in effect, are surrounded by amazing kreative thinkers. |
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