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In Our Mind

Crawford Kreative Media Group (CKMG) identifies three core values that drive the mission:

  • Diversity- Tell us how you define diversity. It is culture, culture is communication, communication comes in different forms, like art, and art is the visual representation of diversity. Represent yourself, represent your community, and represent your culture.
  • Technology- Computer, hand-held-device, laptop, robot, internet, vacuum, cell phone, boombox, stereo…technology is bringing you what you want and giving you the tools you need to function in this fast-paced society. It is a digital world, and technology lets you get done what you want done, connecting you to the world of information and others.
  • Kreativity- We spell it with a "k" you spell it with a "c" but it means the same thing...we both are using are brains to process the images and information around us to output something innovative and meaningful.

Beyond that, the cultivators of CKMG seek to incorporate their personal philosophy that, "our kreative environment is who we are, it is what we do, and we live by what we do."

Both in management and decision-making structures, CKMG utilizes a collaborative method bringing the heads of each company together as a team to make decisions about the current state, and future of, CKMG and its companies. Visions and innovative ideas are discussed using the three core values as a guide. Synergy, defined as the simultaneous joint action of separate parties which, together, have greater total effect than the sum of their individual effects, is the goal.

Technology and the digital world is used to connect company heads to CKMG and to each other. CKMG is introducing the Nomadic Corporation, a model of business that allows for fluidity and freedom of movement through digital methods, escaping from the confinement of an office. By becoming a part of CKMG, companies have access to each other and to social capital that will advance independent companies in their mission, and these companies, in effect, are surrounded by amazing kreative thinkers.