A dramedy based scripted show of the daily challenges and eventual sweet success of two young entrepreneurs, Brandon and his partner Brian, as they attempt to bring their dream of a start-up dot.com company into fruition. Working day and night on a secret revolutionary business concept, these two hungry comrades know they are on the way to becoming America's newest internet moguls. But as they navigate the busy world of Los Angeles searching for investors to build their dream, they often find the road to success paved with repeated rejections, long hours of negotiation, and the difficulties of balancing the everyday grind of business with the every-night-lifestyle of partying and pleasure. StartUP, premiering on the internet, is more than just a show- it is the taste of an exhilarating, fast-paced lifestyle of two savvy young men who dare to dream, refusing to take no for an answer, attempting to get their piece of the pie before our world's digital revolution takes off.